Our first Operator Brand – Lucky Casino was launched on the Swedish market in June 12 2018. The purpose was to take a position in Sweden before the market would become regulated in January 2019. The Play&.Pay segment was still quite new and with Lucky Casino we decided to go all in with a strong brand name and a better product than the competition. We re-branded the identity and managed to launch a brand-new casino within 2 months to gain some awareness before the regulation. 

With a small but super experienced team we could see some early success – but even more after the market was regulated. Since then have we been the fastest growing online-casino brand in Sweden. As from the SGA numbers from July 2021 – Lucky Casino has passed well-known brand such as: Mr Green, Videoslots, ComeOn, No Account, Bethard, Vera&John. The fundamental key for our success is that we have done it before, so we know what needs to be done. And knowing that strong brands always will have an upper hand in a generic category.