Who We Are
Glitnor Group is created by industry veterans who have founded and managed several successful businesses over the last decade.
The two founders Dan Andersson (Chairman of the board) and Jörgen Nordlund have a unique background. 2005-2007 they created Maria Bingo and Maria Casino. Sold to Unibet after 18 month for 705 MSEK (USD 105m) 2011. Subsequently created Vera&John. The brand gained a high degree of recognition in the Nordics and ranked number one in Japan. The Company was sold 2014 to Intertain Group in Toronto for $ 104 Million.
How do Glitnor differ from the fierce competition in the IGaming industry?
First of all we started off with three main pillars within the value chain:
Player Acquisition Team - Lead generation - Glitnor affiliation and in-house acquisition agency
B2C Team - Game Operators, Lucky Casino and Happy Casino
B2B Team - Content provider - Swintt
Player acquisition is a fundamental part of a good iGaming business. At Glitnor we have focused on this area and built a specialist team, that focuses on this part of the business, ensuring we attract and retain the right value of player at the right cost.
Also, the combination of an experienced Management Team with strong operational leadership - mixed with new talents has given us a unique opportunity to grow exceptionally since the Company was founded. In a context where our team continues to grow, our brands are launched in new markets while living with Covid-19 for 18 months and still maintaining Triple Digit YoY Growth% since 2018 is just an incredible fairy tale.
Key factors are strong leadership where entrepreneurship permeates the entire group.